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Nike rented this piece of the Woodward Avenue, 2044 square meters of sports malls, where was a cheap commodity store, Gilbert’s real estate company expects Nike’s presence will help attract other retailers, to further reduce the vacancy rate. Dennis van Oossanen, vice president of retail sales for North America in North America, called the store a “commitment to Michigan,” emphasizing that new stores will penetrate into local communities. Over the past few years, Nike has been trying to carry out according to regional characteristics and flexible changes in the retail strategy, such as skateboard culture in the region to open a Skate store, near the New York Central Park run training-based shops. The so-called “community store” is a US market with a regional retail try. Currently in Portland, Chicago, New Orleans,cheap huaraches shoes, Ivy near the city community, New York Brooklyn, Los Angeles, east of a total of six Nike community stores. They have more than 80% of the staff from within a radius of 5 miles (Los Angeles community stores can reach 100%), are familiar faces in the community; shop layout and store options will also cater to the neighborhood near the culture, Such as the Detroit Tigers, which sells Detroit Tigers’ products; in addition, there are activities and volunteer services designed for community people. The Detroit community store also has a special place, that is, Nike will provide 40,000 dollars a year to pay the local non-profit organizations. It seems that the community shop to please the local customers can be described as spare no effort. Nike is showing the company’s understanding of the North American market, this new retail form and local consumers will be a window of communication. At present, Detroit’s new store has not sold the University of Michigan school team of goods, but soon there will be, in July this year, adidas and the University of Michigan contract is about to expire, Nike spent $ 169 million signed sports equipment agreement will be in the new store To prove their value.

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Nike Inc. (NYSE: NKE) Nike Group recently released three open source projects on GitHub, according to technology blog TechCrunch said the sports giant may be to attract science and technology talent. As we all know, with the development of the wearable industry, a lot of wearable equipment into the public, with the support of more types of applications. Nike Group is the first to join the sports social mobile application construction of sports enterprises, and the company even once set up their own research and development studio. It is reported that Nike Inc. Nike Group currently in the App Store Apple store above the release of 10 iPhone applications and two iPad applications, and specifically for the Nike Fuel application developers to establish a website. Nike Nike Group rely on internal strength, its competitors are more direct, through the acquisition of a large number of users, technology talent technology companies, while at the same time embrace the most mainstream on the market several sports applications. February 12, 2016,nike huarache gold womens, Japan Sports brand group Asics Corp. (7936: Tokyo) Arthur to $ 85 million acquisition of sports community Runkeeper operators FitnessKeeper, Inc.; August 2015, Nike Inc. Nike Group’s largest competitor Adidas AG (ADSGn.DE) Adidas Group, the world’s second-largest sports brand, has spent € 220 million to acquire Runtastic GmbH, a pioneer in mobile fitness applications in Austria. In November 2013, Nike Group’s largest competitor in the US market, (NYSE: UA) Anderma acquired one of the world’s largest sports record platforms for $ 150 million. MapMyFitness. Nike’s three open source projects on GitHub are JSON parsing frameworks; distributed tracking solutions for the Java language, and lightweight log libraries written with Swift. In addition, the company also open source code for the Nike open source website. (NYSE: BBT) Best Buy Co. Inc. (NYSE: BBY) Best Buy Co. Inc. (NYSE: BBY) Best Buy Co. Inc. (NYSE: BBY) Best Buy Co. Inc. (NYSE: BBY) Best Buy Co. Inc. (NYSE: BBY) Retailers, all created an account on GitHub for sharing items. And this action is mainly hope to enhance the brand impact, and their “camouflage” into a technology company. As for why the retail business “camouflage” into a technology company, has been the market value management than the product operation is more important A-share market performance is more obvious, because it is enough to enhance the company P / E, pushing up the price, The The current troubled Japanese brand Uniqlo Uniqlo parent company Fast Retailing Company Ltd. (9983.T) Former US chief executive Shin Odake Nobel is known as the company’s rival Apple Inc. (NASDAQ: AAPL) Apple the company.