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With the sports consumption as one of the new consumer trends, the sports industry has begun to surging. Authoritative report pointed out that the sports industry in the largest proportion of sports products and brands, the Chinese clothing footwear, health care, leisure and education industry in the next five years will be a strong growth of 26% to 42%. From the recent domestic and international sports brands have released mid-year report, you can also see around the “movement” more and more intense competition, Adidas Greater China grew 27.7% year on year, continue to erode the original industry boss Nike’s market share; domestic sports Brand Li Ning also came a good news, and bet on children’s clothing market. nike huaraches womens sale,The image of the damaged Nike in China, a serious fall, a new qualifying start staged. China’s sports industry special report – “China started – the rise of the Chinese sports fitness industry” (hereinafter referred to as “report”) shows that China’s consumer upgrade is quietly in progress , While the sports consumption also will usher in the largest market dividend. Report analysis pointed out that in 2016 the size of the Chinese sports fitness market close to 1.5 trillion yuan (about 216.8 billion US dollars), of which sports products and equipment consumption accounted for nearly 70%. The report analyzes the overall situation of China’s sports industry and predicts the potential for sports such as sports, sports and other winter sports as well as traditional martial arts and health and fitness. It is the largest sports product and brand in the sports industry , The report said that China’s apparel footwear, health care, leisure and education industry in the next five years will be a strong growth of 26% to 42%. As a result, the Chinese market by the international sports brand as a battle for emerging markets. Nike, the original Nike occupy the top spot in the Chinese sports market, but Adidas this year’s performance, Adidas Nike’s position is pressing harder and harder. According to Adidas recently announced the second quarter of 2017 earnings report, Adidas net sales rose 20% to 50.38 billion euros, net profit rose 16% to 347 million euros, its brands Adidas and Reebok have increased. From the regional development point of view, in addition to Russia, all other regions have achieved double-digit growth in sales, which grew by 25.8% in North America, Greater China grew by 27.7% year on year. And the original industry boss Nike is no longer scenery. Nike recently released the second quarter earnings in 2017 fiscal year, sales grew 5%, by region, Greater China sales grew 11%, Nike revenue growth has been slowing down six quarters, the strong competitors Chasing the next, Nike boss position precarious, and in addition to this year’s “3.15” caught in the “double door”, the Chinese market is also serious.Nike orders for the current three consecutive quarters of decline. In orders for the first quarter of 2017, orders for global orders from September 2017 to January 2018 were $ 12.3 billion, up 7 percent from the same period last year, but the increase was much lower than 17 percent in the same period last year. In order to save the decline, Nike launched the “Consumer Direct Offense” program, according to the plan requirements, Nike will cut the global 2% of employees and a quarter of the shoes. At present, Nike in the world about more than 70,000 employees, layoffs 2% means that Nike in the world at least about 1,400 employees.

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According to the Voice of China, “News Evening Peak” reported that according to Nike Commercial (China) Co., Ltd. statement, from April 3, including 90 days, the issue of Nike air cushion shoes and three times the amount of compensation. At this point, once the uproar of the Nike air door event finally settled. (April 4 CCTV wide network) in this year’s CCTV 315 party, Nike became the target of public criticism. A classic basketball shoes allegedly owned by the Nike patent ZOOMAIR cushion. But it was confirmed that there is no so-called air cushion. After a variety of wrangling, Nike finally relieved, published on the microblogging, for the purchase of the shoes have been purchased, the goods at the same time a one-time full refund and provide RMB 4,500 yuan, equivalent to three times the original huarache mens uk, This result is not easy, but it is necessary. According to the provisions of China’s “Consumer Protection Law”: the operator in the provision of goods or services, there are fraudulent acts, should be in accordance with the requirements of consumers to increase compensation for its losses, increase the amount of compensation for consumers to buy the price of goods or services Three times the cost. Nike’s behavior is a typical false propaganda and fraud, should bear the responsibility of retiring three. But not to say that such a refund has not yet implemented in place, even if the cash on schedule, you can say Nike “air door” dust settled it? I can not see it at all. On the one hand, after the incident, Nike has issued a number of versions of the statement, the details of the compensation before and after several changes, but never let go, CCTV 315 will reflect the situation, but the product “error description” does not exist Quality issues. Today, Nike, although bow, but whether it is Nike responsible person in the face of the crisis when the “wind mess”, or after dealing with the problem of shirking responsibility, not only people’s credibility of Nike discount, But also let people “experience” the lack of sincerity, ignoring the interests of consumers, and trying to deny the “air door” is a commercial fraud, can rely on Lai, dragged on, do not want to bear any liability for cunning and overbearing. These should have a saying, should not hastily. On the other hand, in accordance with the Consumer Protection Act, the goods or services to do false or misleading propaganda, in addition to a compensable three, but also concurrently fine, suspend business for rectification, revoke the business license. From the concept of view, and now also lack any “and”, said “air door” finally settled, obviously too early for too early. In this regard, the regulatory authorities should help to guide the consumer claims and in accordance with the relevant laws, to further make the necessary administrative penalties, so that wealthy businessmen bear the big shop boring, ignoring the price of consumer rights. In fact, the “air door” for Nike, is not the first time. In 2011, Nike sales in China, “Hyperdunk 2011″ basketball shoes because the forefoot than the United States with the lack of air cushion by the consumer report, and ultimately to Nike to pay $ 487 million ticket ended. Now Nike refused to regret, “fell in the same place,” that illegal costs are too low, businesses simply wrong. That being the case, it should increase the punishment and improve the illegal costs. To be on the basis of a compensable three, according to the law to be included in the administrative penalties, and can not see the Knicks, bow, said “air door” has been settled. Only to allow businesses to feel the pain of the skin, they dare not put the consumer rights when the trifling matter. In order to let it understand that the law is clear, illegal, can not be any business chaos

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Nike rented this piece of the Woodward Avenue, 2044 square meters of sports malls, where was a cheap commodity store, Gilbert’s real estate company expects Nike’s presence will help attract other retailers, to further reduce the vacancy rate. Dennis van Oossanen, vice president of retail sales for North America in North America, called the store a “commitment to Michigan,” emphasizing that new stores will penetrate into local communities. Over the past few years, Nike has been trying to carry out according to regional characteristics and flexible changes in the retail strategy, such as skateboard culture in the region to open a Skate store, near the New York Central Park run training-based shops. The so-called “community store” is a US market with a regional retail try. Currently in Portland, Chicago, New Orleans,cheap huaraches shoes, Ivy near the city community, New York Brooklyn, Los Angeles, east of a total of six Nike community stores. They have more than 80% of the staff from within a radius of 5 miles (Los Angeles community stores can reach 100%), are familiar faces in the community; shop layout and store options will also cater to the neighborhood near the culture, Such as the Detroit Tigers, which sells Detroit Tigers’ products; in addition, there are activities and volunteer services designed for community people. The Detroit community store also has a special place, that is, Nike will provide 40,000 dollars a year to pay the local non-profit organizations. It seems that the community shop to please the local customers can be described as spare no effort. Nike is showing the company’s understanding of the North American market, this new retail form and local consumers will be a window of communication. At present, Detroit’s new store has not sold the University of Michigan school team of goods, but soon there will be, in July this year, adidas and the University of Michigan contract is about to expire, Nike spent $ 169 million signed sports equipment agreement will be in the new store To prove their value.

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Nike Inc. (NYSE: NKE) Nike Group recently released three open source projects on GitHub, according to technology blog TechCrunch said the sports giant may be to attract science and technology talent. As we all know, with the development of the wearable industry, a lot of wearable equipment into the public, with the support of more types of applications. Nike Group is the first to join the sports social mobile application construction of sports enterprises, and the company even once set up their own research and development studio. It is reported that Nike Inc. Nike Group currently in the App Store Apple store above the release of 10 iPhone applications and two iPad applications, and specifically for the Nike Fuel application developers to establish a website. Nike Nike Group rely on internal strength, its competitors are more direct, through the acquisition of a large number of users, technology talent technology companies, while at the same time embrace the most mainstream on the market several sports applications. February 12, 2016,nike huarache gold womens, Japan Sports brand group Asics Corp. (7936: Tokyo) Arthur to $ 85 million acquisition of sports community Runkeeper operators FitnessKeeper, Inc.; August 2015, Nike Inc. Nike Group’s largest competitor Adidas AG (ADSGn.DE) Adidas Group, the world’s second-largest sports brand, has spent € 220 million to acquire Runtastic GmbH, a pioneer in mobile fitness applications in Austria. In November 2013, Nike Group’s largest competitor in the US market, (NYSE: UA) Anderma acquired one of the world’s largest sports record platforms for $ 150 million. MapMyFitness. Nike’s three open source projects on GitHub are JSON parsing frameworks; distributed tracking solutions for the Java language, and lightweight log libraries written with Swift. In addition, the company also open source code for the Nike open source website. (NYSE: BBT) Best Buy Co. Inc. (NYSE: BBY) Best Buy Co. Inc. (NYSE: BBY) Best Buy Co. Inc. (NYSE: BBY) Best Buy Co. Inc. (NYSE: BBY) Best Buy Co. Inc. (NYSE: BBY) Retailers, all created an account on GitHub for sharing items. And this action is mainly hope to enhance the brand impact, and their “camouflage” into a technology company. As for why the retail business “camouflage” into a technology company, has been the market value management than the product operation is more important A-share market performance is more obvious, because it is enough to enhance the company P / E, pushing up the price, The The current troubled Japanese brand Uniqlo Uniqlo parent company Fast Retailing Company Ltd. (9983.T) Former US chief executive Shin Odake Nobel is known as the company’s rival Apple Inc. (NASDAQ: AAPL) Apple the company.

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Nike announced to stop selling golf equipment news shocked everyone, now, and the brightest giants brand war has begun, the focal point is undoubtedly the star of Nike’s two – – Tiger Woods, Rory – McIlroy.
It is – Tiger Woods friend Nuota He – more than Guy said the winner of 14 Grand Slam titles Jupiter, Florida home has been flooded golf equipment manufacturers,nike huaraches black, they are scrambling to fill the Nike exit after the golf field left blank. “I walked into his restaurant, but now there is no longer like a Nike the exhibition hall.” Nuota He – more than Guy said that the world ranked fifth Rory “he tried a variety of different things.” – McIlroy is also the focus of contention sponsor, Northern Irishman told reporters: “I have not come home, but obviously my parents’ house has been with the manufacturers of golf equipment to give me a stuffed I did not. to, but those things to come “in 2013, Rory – McIlroy Nike had just renewed a decade, so the exit Nike golf equipment in the field, for McIlroy would have been affected. Northern Ireland said, out of Nike to make him feel comfortable conditions, either McIlroy or Woods, in the clothing, the game will have to continue to use the Nike brand with the ball, but can choose other brands of golf equipment. Golf field in the past year there has been a huge earthquake, before Nike, Adidas and TaylorMade brands intend to sell, and its Adams Golf and Ashworth two production lines. But, like Nike, Adidas also retained golf shoes and apparel production. Meanwhile, according to reports, golf equipment retailer “Golfsmith” has been basically bankrupt. If Adidas really “get rid of” TaylorMade, Callaway then became the only listed company also retains a golf production line, the other full of private manufacturers. Nike’s players, including McIlroy, Woods, Michelle Wie, Feina Wu, Ke Paka, they have to continue to wear Nike clothing, Adidas-sponsored players, including Jenson – Dey, Dustin – Johnson and Sergio Austria – Garcia. 2014 by the GoDaddy founder Bob – Parsons newly established equipment manufacturer Parsons Xtreme Golf (PXG) for Nike’s players are interested in, except except Woods. “McIlroy feel excited, but let Feina Wu Ke Paka and I think there is great potential and we are likely to Wie chat..” – Bob Parsons discourse show, he tiger Woods does not seem to want to sign. McIlroy but that is not going to end speculation that the outside world: “I will not promise anything, I might have a little something to play with in the offseason, to see what can be provided to select the program, but I really We do not want to sign a contract with anyone in the next year. “

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Yesterday by Zach Lavine, Aaron Gordon, Caldwell Pope, Maurice Haq Rees seven NBA players consisting of American professional basketball team in Shanghai Xing Rui Nike opened their 2016 basketball tour.they wear nike ultra huaraches shoes, In Shixizhongxue, Xing Rui Nike Team Nike RISE ACADEMY guide youth training, to improve their level of basketball. In the evening, Xing Rui Nike team raided a pedestrian upper body Nike basketball park, interact with the fans, I hope that all basketball fans excited from now on, put aside all restraint, return to the essence of sport, enjoy the fun of basketball. This is Aaron Gordon first came to Shanghai, he said:. “China is very happy to come, there are many young people stick basketball dreams, their self-confidence and fear, which is why we want to tell them.” no, the Nike brand in China is very appealing. Market situation is very favorable for us, warm people backlash, so that we can end digital mobile network, which is our digital platform is advantageous. We did very well in this field, Nike in China over the past few years to lay the country, for our future development is very favorable. Consumers want quality products and reliable brands, they all believe that Nike did very well, so we hope that our existing innovative ways. We do is lay the groundwork for the next few years, Nike can do better in the future China. We now do have women’s products, Jordan’s rich diversity of products. Training products must have expansion, running series is also very suitable for expansion, Jordan will sponsor the University of Michigan football team uniforms. Jordan is now involved in a variety of sports fields for Michigan sponsorship efforts will also increase. Jordan is a good brand, is the current situation with movement of men and the US market of a change. This is a consumer to make more choices to make in the brand opportunity. We should be careful to ensure that we do not have the wrong direction, there are many opportunities in front of Jordan.

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In AIR MAX, for example, it is almost nike running series boast peak. On weight, far beyond the same type of product. 2015 newest AIR MAX even after a variety of weight loss, but still reached 12.9 oz about 365 grams of weight (US10, with code asics kinsei only 330 grams). On the buffer, almost no energy feedback, there is no suitable compression over (that is, we often say software). For flat feet, varus and valgus and other special physical condition, the more there is no corresponding help. Science and technology is already quite mature in running shoes today, air cushion can say that it is not suitable for running shoes, nike while still rely on its strong design and market operators, cheap nike huarache,operating the AIR MAX series with a bang, destroyed countless people. Of course, if your needs are light show, I actually speechless. Of course, Nike has always been the main fashion, like to buy a professional Jackets will not buy as TNF. Just one example, according to Nike will not be as wide feet last type has a corresponding size shoe size like Asics, will not let customers to measure the foot, Nike mainly FMCG market.
In ASICS running shoes, for example, the product line is very clear. Support series of moderate earthquakes series and full-controlled series, corresponding to different types of arch. Top with the second top series, corresponding to different types of body weight. Shoe width from 2A to 4E, enough to accommodate a variety of foot fat feet thin. There are also various games for professional shoes, the more famous triathlon and marathon shoes tiger shoes go. But even running 5 kilometers within 10 kilometers, itself is very thin people, the difference between running shoes for influence is not so obvious. If it is regular long distance itself is big and heavy, so NIKE disadvantage is very obvious, and this is precisely the professional running shoes should have. Guidance Line ?: can effectively guide the heel-to-toe position, providing a smooth and comfortable running journey, while also reducing energy consumption and delay fatigue.
Trusstic System ?: I generally referred to as the bridge. It is generally used resin superimposed on the foot area, to enhance the strength and toughness, improve stability. The first bridge is a plastic sheet (my NIMBUS 7 is the case) relatively thick, thin bridge now a lot more than before, completely covered by a previous form into a strip, and I feel that the strip material MIZUNO WAVE sheet of material close. Space Trusstic System ?: The air bridge. This technique than in bridge technology updates, this is more like technology MIZUNO the WAVE technology, but is a part of the arch rather than the heel portion.