Nike rented this piece of the Woodward Avenue, 2044 square meters of sports malls, where was a cheap commodity store, Gilbert’s real estate company expects Nike’s presence will help attract other retailers, to further reduce the vacancy rate. Dennis van Oossanen, vice president of retail sales for North America in North America, called the store a “commitment to Michigan,” emphasizing that new stores will penetrate into local communities. Over the past few years, Nike has been trying to carry out according to regional characteristics and flexible changes in the retail strategy, such as skateboard culture in the region to open a Skate store, near the New York Central Park run training-based shops. The so-called “community store” is a US market with a regional retail try. Currently in Portland, Chicago, New Orleans,cheap huaraches shoes, Ivy near the city community, New York Brooklyn, Los Angeles, east of a total of six Nike community stores. They have more than 80% of the staff from within a radius of 5 miles (Los Angeles community stores can reach 100%), are familiar faces in the community; shop layout and store options will also cater to the neighborhood near the culture, Such as the Detroit Tigers, which sells Detroit Tigers’ products; in addition, there are activities and volunteer services designed for community people. The Detroit community store also has a special place, that is, Nike will provide 40,000 dollars a year to pay the local non-profit organizations. It seems that the community shop to please the local customers can be described as spare no effort. Nike is showing the company’s understanding of the North American market, this new retail form and local consumers will be a window of communication. At present, Detroit’s new store has not sold the University of Michigan school team of goods, but soon there will be, in July this year, adidas and the University of Michigan contract is about to expire, Nike spent $ 169 million signed sports equipment agreement will be in the new store To prove their value.